| Author(s) :- Kocienda Ken | Format :- Paperback |
| Publisher :- Pan Macmillan | Pub. Date :- 2019-12-12 |
| ISBN-13 :- 9781529004731 | |
| Pagination :- 288 pages | |
| Dimensions :- 197 x 130 |
An insider's story of creativity and innovation at Apple under Steve Jobs. Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.